NTT + Department of Agriculture, Water and the Environment

Catch the Sun helps the Australian government
communicate in plain English

The client

Nippon Telegraph and Telephone (NTT) is a consultancy which regularly liaises with the Australian Government. Their client – the Biosecurity Analytics Centre (BAC) at the Department of Agriculture, Water & the Environment (DAWE) in Canberra – conduct research and risk analyses concerning actual and potential biosecurity threats to Australia. The centre provides recommendations to the Department on how to respond accordingly and inform and educate the general public.

Phase One (May – June 2020)

The problem

The BAC had very little visibility within the Department which had a limited understanding of the centre’s role, operations and outputs. NTT needed to raise BAC’s profile within, and communication with, the Department to maximise their efficacy.

The solution

NTT was engaged by BAC to create and implement an internal communications strategy. NTT approached Catch the Sun to integrate an editorial team into the Department of Agriculture, Water & the Environment in a ‘white-label’ capacity, providing communications expertise and developing the strategy alongside NTT. Catch the Sun then conducted a workshop to educate the BAC team on the strategies, giving advice on how to implement them moving forward.

The results

NTT helped DAWE to acquired targeted communications expertise without the need to recruit expert editorial personnel themselves. BAC achieved their desired recognition within the Department and were so happy with the results that they engaged both NTT and Catch the Sun for a second phase to assist with their intranet.

Phase Two (July – September 2020)

The problem

An underlying issue at BAC (and part of their visibility issue within the Department) was the technical nature of their work and the jargon-filled language that accompanied it, particularly on their intranet. It was highly skewed to data analysts and needed to be more widely accessible.

The solution

Catch the Sun worked with NTT in a copywriting and copy-editing capacity to build and populate a new intranet presence for BAC. We simplified the content, rewording it into plain English, using active language, and explaining technical jargon and acronyms, wherever possible.

Again, Catch the Sun conducted a workshop to train BAC staff on basic plain-English copywriting principles so they could update and maintain the intranet themselves moving forward.

The results

The BAC team was thrilled to have a simple and easy-to-understand platform to direct people to. It bolstered their communications strategy and further strengthened their profile within the Department of Agriculture, Water & the Environment.

Catch the Sun added value to our project from day one with a deep understanding of how to engage audiences through digital experiences and a thorough knowledge of the Australian Government Style Manual. I highly recommend Maddie and the Catch the Sun team for future work.”

Kylie McKenzie, Principal Consultant, NTT

Our work

Let’s work together