Smartraveller’s Travel Smart booklet (DFAT)

Updating this iconic international travel resource for a changed world

The client

Smartraveller is the Australian Government’s travel advice and consular information service. Run by the Department of Foreign Affairs, it offers consular services for Australians travelling or living overseas, assisting by publishing specific travel advice for over 170 destinations globally – yep, these are the guys who issue those ‘do not travel’ warnings,  providing general travel advice, offering consular emergency support and crisis response for Aussies needing help overseas, and preparing useful brochures on different travel matters.

The problem

The DFAT Smartraveller Travel Smart booklet is well known to the almost 60 per cent of Australians who hold a passport. A compilation of essential tips and contacts for travellers, it is given to all Australian citizens when they either renew their Australian passport or receive one for the first time. Though the booklet has been an integral part of passport packs since 2007, it hadn’t been updated to reflect the massive changes to international travel brought about by the COVID-19 pandemic. And with Aussies set to embrace international travel again after years of closed borders, the booklet needed an overhaul.

The solution

We worked closely with the Smartraveller team across the booklet’s entire editorial process. We wrote a new section of advice relating to COVID-19, copy edited all content and provided two rounds of proofreading, including the printer’s proof, to ensure every letter and digit in this iconic booklet was just as it should be.

The result

The updated 56-page booklet is now issued in all new passport packs, with the Smartraveller team very happy with the result. In the 2019–20 year, Australia issued 1,745,340 passports – both new ones and renewals, and we can only imagine how this number will increase following more than two years of pandemic-related disruption. That’s a lot of eyes on our work, and we love how it turned out

Our work

Let’s work together

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