Simpson Travel’s villa book project

Account management and copy editing across the world with Simpson Travel

The client

Simpson Travel is a London-based, award-winning independent travel company offering luxury villa holidays in Corsica, Greece, France, Italy, Turkey, Spain and Mallorca.

The problem

As a tourism operator, Simpson Travel promotes hundreds of villas throughout Europe. A booklet is produced for each villa containing regional information specific to that location, as well as personalised villa information for guests provided by the property owner. While the booklets are designed to follow a template, they all differ, with each villa owner and regional representative writing in their own unique way. They needed a single copy editing point of contact who could liaise with the villa owners and align their varying content into a consistent Simpson Travel tone of voice.

The solution

Over the course of six months in 2015, Catch the Sun was engaged in a ‘white-label’ capacity as an account and project management extension of the team. We were given a Simpson Travel email address to communicate directly with the villa owners across Europe and ask about their content requirements. We then edited the content for each individual villa book and elevated the booklets to a common high standard.

The results

The arrangement was such a success that Catch the Sun was asked to repeat the project in subsequent years between 2015 and 2020. In total, we’ve produced several hundred local and regional villa books for Simpson Travel, and have written, edited and proofread many other marketing materials over the years, including brochures, direct marketing pieces and their annual magazine, On Travel.