Simpson Travel’s villa book project

Account management and copy editing
across the world with Simpson Travel

The client

Simpson Travel is a London-based, award-winning independent travel company offering luxury villa holidays in Corsica, Greece, France, Italy, Turkey, Spain and Mallorca.

The problem

As a tourism operator, Simpson Travel promotes scores of villas throughout Europe. They produce a booklet for each villa containing regional information specific to that location as well as personalised villa information for guests written by the property owner. While the booklets are designed to follow a template, they all differ with each villa owner and regional representative writing in their own unique way. Simpson Travel needed a single copy-editing point of contact to liaise with the villa owners and align their varying content into a consistent Simpson Travel voice.

The solution

Catch the Sun was engaged in a ‘white-label’ capacity as an account and project management extension of the team. We were given a Simpson Travel email address with which to communicate directly with the villa owners across Europe to edit their content and bring the booklets to a common high standard over the course of six months in 2015.

The results

The arrangement was such a success that Catch the Sun was asked to repeat the project in subsequent years, and has written, edited and proofread many other marketing materials for Simpson Travel, including brochures, direct marketing pieces and their annual magazine, On Travel.